I had an absolutely despicable experience at this store with my bridal party. We were 6 girls and we spent several hours shopping for dresses. The saleslady we dealt with was quite nice but when the manager started "helping out" we were all quite taken aback by her rudeness. When asking about prices and trying to bargain, I felt that the manager's aggressive tone was too much to take and I voiced that I was not sure about buying from them due to her rudeness. At that point, the other owner looked at us and proceeded to say, "Get the fuck out of here! We don't need to kiss your asses!" Wow!!!!!!!!!! We all left speechless...
Thank God we didn't actually buy any dresses there!!!

Where to even start! I bought my wedding dress and my Maid of Honor's dress at the same time...we returned a few months later with my 3 bridesmaids to find their dresses...we found THE dress within 15 minutes...everyone fell in love with it! The dress was ordered in the color we chose and everyone was extremely happy!...3 days later I get a call from a sales woman saying that there was a mistake and that the dress we ordered doesn't come in the color we chose...!?!?!? I was so upset that we had to start back at square one (since the color I had chosen was hard to find in a nice dress)...very angry, we all returned only to be given NO service...basically if we would ask for their advice to find us a similar dress we just kept getting told "well you can look yourself" Thanks!! It took us an extra month and 5 trips to the store (with no assistance every time!)to finally find a replacement dress...we were 5 girls and the day we found the replacement dress we asked the same saleswoman who had been "dealing" with our issue if we can get an additional discount since they inconvenienced us for an extra month and basically sold us a dress that didn't even exist in the first place (PLUS I had bought my dress and MOH dress there!)--when she said no we started getting upset...she was very unapologetic and basically got angry, walked away from us, and we didn't see her again. Someone else had to complete our transaction. Believe me if I had more time, at that point, I was ready to demand a credit and start my search elsewhere...if only I had more time. I'm advising everyone I know to avoid at all costs! The only reason I'm ever going to step back in there is to pick up the 3 dresses that haven't arrived yet.

Worst service after sale EVER!! Avoid at all cost
My wife was told that this store was a great bargain for the type of dress she wanted, but every deal seems to come with a price! She found a dress she really liked and bought it in full, as the store will not alter a dress if it isn't paid for. The first catch on the price is that the alterations are 50% of the price of the dress, which are also paid in full. She then had a fitting 3 months later, and the employee opened the store almost an hour late and didn't even have any work done on her dress, as she seemed to have forgotten the appointment or even that the dress was due for that day. The dress and appointment not being remembered is one thing, but being given all sort of lies as excuses by the employee and he management is another. Finally the dress was ready for a first fitting a month before the wedding, but not at the store, as the store was now telling us that they were no longer responsible for the dress, but it was the new seamstress who was responsible. Even if the dress and the alterations were fully paid to the store, My wife got service at the seamstress personal home. With all of the stress and tears from my wife's fear that she wouldn't get her dress in time for the wedding, and the lack of cooperation from the store, the seamstress was able to finish it in her home at 9 pm the night before the wedding!! No stress there! Thank god she was so good to us, because we really would not have gotten the dress if everything was up to the store management, who brushed us off at every call, inquiry or visit. I also learned that the seamstress also left them for lack of management, customer service, and simply blaming an employee, instead of taking charge of their issues! I wrote this review out of total disgust with the lack of service after sale, as I know my wife would not have taken the time, but I think warning as many people could avoid anyone else from being taken for a ride!

Yanik L.

I was thrilled with the service and professionalism of Ami-Fer. I purchased my wedding dress there and despite the how busy they were the sameswoman made me feel like the only bride in the store. I was so happy that I purchased my bridesmaid dresses and my mothers dress there too.

As for the negative reviews the store is crazy busy because they are great. If it was a bad store they wouldn't be as busy.

I highly recommend this store to all future brides

I got my wedding gown there, and my best advice is to know what you want before going there b/c like everyone says, it is a bit crazy there, they are so busy on Saturdays, so they don`t have time to cater to you like you see on tv (don`t expect the Kleinfeld service or else be willing to have a budget of $4000+ like those brides do.) I told them my budget (mine was under $1000) and showed them pictures of the style I wanted and they pulled out a few dresses for me to try on. I found the perfect one for me right away (first dress I tried on!), and on top of it the price they gave to me was half of the price of what it was selling for online! However, be aware that alterations are EXPENSIVE!! I`m pretty sure they get a cut, and to my mistake I did not ask for the cost, but it may be better to get it altered elsewhere if you know someone who can do it. The alterations were 75% of the cost of the dress! Ridiculous! Again though my mistake for not asking. Aside from that, they really do have the best selection and given how extremely busy they are the service is fine. They know what they are doing there and that`s why they`ve been in business for so long.

Was renting a gorgeous wedding dress from them and had to reschedule my wedding date due to unforeseen circumstances, and the salesman was extremely rude to my parents. We ended up losing our money and buying an inexpensive dress elsewhere.

I ordered 4 bridemaids dresses, and I had problems with 3 of them. One was very too small, one had been ordered with the wrong colour, and one had a very weird chest... I had to negotiate a lot to have the alterations for free for the dress that didn't fit at all (the one too small), and they didn't even want to negotiate for the alterations on the one with problems at the chest... I don't know if I had lost my mind, but I had the bad idea to order ties from them, and they made me pay more than double the price that is on the Dessy website.

Please girls, believe me : DON'T GO THERE!

We received our dresses and one was extremely too small. Although Ami-fer was the ones who had taken the measurements they refused to do anything to remedy the situation. When I called to complain the salesman got extremly defensive and started yelling at me!! I mean psycho yelling "What do you expect us to do now?!!" "Were very busy you know" I have NEVER been treated so bad at a store, they are by far the worst boutique I have been to. DONT LET THEM RUIN THIS HAPPY TIME FOR YOU!

If you don't mind being treated like common street trash in a designer shop to get your dress, then amifer is right for you.Yes Ami-fer has great dresses and great selection BUT whether you have an appointment or not be prepared to wait. Which would be okay if it was just a question of being busy but they are not organized and I think they are so used to being number 1 they dont bother with customer service. When people write reviews I assume negative experience may have been brought on but I'm soft spoken and shy yet I got snapped at several times once by the old blond sales lady because she was behind the counter doing nothing i thought, and she ever so rudely told me she would "deal" with me after she's done with her client. and oh god the seamstress!!!! Everytime I went there (bought 6 dresses) the seamstress was complaining about her job and bad mouthing the store! I don't expect special treatment and I've never written a review but amifer has left such a bad taste in my mouth.

worst experience ever!!!!
AVOID

they ordered the wrong size dress for me and made me pay to take the dress out with no discount or inconvenience freebee. plus the guy was rude blaming me for getting fat when in fact the size they ordered was wrong as per their size chart.
WOULD NEVER GO BACK!!!!

I bought two bridesmaids dresses here and my wedding dress and would have expected to have good service when it came time to get my alterations and everything else. Most people working there are mean and not very customer service oriented. You leave the place more worried rather than sound minded. I regret getting my dress there.... The alterations area is filled with needles on the floor, dirty, and nobody is there to help you get in the
dress. Their dress are also overpriced. If you're looking for a Kleinfeld experience go somewhere else.

They expect you to get your "right" dress in 30 mins, very pushy and agressive! And they are not even helping us to select the right style/size. Very disappointed! Will never go back again!

I called during the week to see if I needed an appointment, they said to just show up...which we did, my mother, my sisiter and one bridesmaid. The were quick to come to my aid. My sister showed a picture of a dress that was the style I was looking for and the sales lady sadi ''well who's this by?'' we had no clue and then she says 'well then how is this supposed to help me?' It was rude... It was the style of dress I was looking for, when I told her my budget she seemed huffy about it and told me that I could not afford the type of dress I was looking for. They set me up in a dressing room with another brides dresses in it. She left me alone to get into the dresses and I had to call out to her when I needed help. She seemed annoyed by the fact that mom and bridesmaids were giving they're opinions...

I did not feel special there, I tried on 4 dresses and will never go back. I bought my dress elsewhere that day.

We bought over 5 bridal dresses from this store and I can tell you we will never go back! The first four dresses we bought off the rack so we only dealt with them that day. However the last dress we needed to order a different size and we decided to order our bridemaids dresses from them. BIGGEST mistake ever! First of all their customer service (the two managers were so rude) They stole our money, they only accepted cash- under the table... I put a deposit down and I happen to lose my wallet with my proof of deposit and they admitted that I gave the money and they had the copy in their records but with out my actual paper they said I was screwed! They took over 300$ of ours. I've never felt so ripped off. The bride went there crying saying how could they do all this and they couldn't care less.

I am currently working for a high profile wedding magazine who is conducting a study about the wedding industry, particularly in Quebec, and the greater Montreal Area.

We've analyzed the market research, consumer reports and overall most reputable names in the industry. And guess what... AMI-FER 's name was all over the place. They have been around for the past 30 years. They have sold more dresses to people in this province and all around the world (believe it or not) than any other store. They cater to all types of clientele, including the entire bridal party, and have dressed more celebrities (local too) than you could even know. The store is a crowded place, but this is how they've been operating for the past 30 years and this is what works for them! They also scored highest for customer loyalty. (that means customers keep coming back, and they've served generations too (grandmother/mother/daughter etc.). They have an incredible selection, good prices and amazing customer service. I shouldn't be writing this because I am working on this for the magazine, but it's because I had my own positive experience with them that I feel I should. (I am getting married this october and bought for the entire bridal party there). They had no idea who I was and who I worked for, and still, I felt like I was being treated with such care and respect.

As for the complaints, it's only natural that people are going to complain. People complain about everyone and everything. There are complaints about the top heart surgeon in montreal....and he saves lives! So don't get brainwashed. Ami-Fer has the biggest clientele in the city, and they still have the highest customer satisfaction score. Every store will have some complaints. What I find ridiculous is what they are complaining about. When customers place orders on dresses, first of all they are not made to measure, so chances are the dress will never fit perfectly like a glove. Therefore you WILL need alterations! Second, you have no idea how many girls insist and thing they are a size 4 when really they are a size 8 in dress size. Dresses are not made like jeans and especially when things are made in europe or overseas....they are made smaller. So girls...please...it's just a number. Rip off the tag if it bothers you that much. As for alterations...no one has perfect dimensions. If the dress is chiffon or satin for example, it wont stretch to your dimensions, so you have to order a size that fits the biggest part of your body...hips, bust, whatever part and then you have to get the rest altered. It's not rocket science. Try to try on a sample size in the store. They will usually have you try on something similar in the same company, in the size you need to make sure there is the least work to do on the dress as possible. I also feel like no one has respect for seamstresses anymore. (an article will be written on thins my our team) For any of you that know a little bit about sewing, it is slavery work! Much of the stuff is done by hand and take time, effort and energy. Ami-Fer had some of the best seamstresses in town, and ya, it's not free. There are stores that offer free alterations, but then they will jack up the price of the dress. So you're still paying for it, it's just hidden in the cost. Ami-Fer didn't offer seamstress service for the first 15 years of their business life, however, there was a great demand for it and this is just a service they offer to their clients, but they never pressure you to get them done there, they don't even make money on that part....a very small percentage. Its the seamstresses that come in especially to accommodate the client (again...customer satisfaction) and they work for themselves. (I konw this because I didn't get my dresses fixed there, and there was no pressure or hard feelins by them. I am getting my stuff fixed by the fashion team in my building) A little piece of advice, don't show up there on a saturday afternoon with a bridal party of 6, but none of them there and demand the sales lady to pull out 12 dresses for you in 10 minutes just so you can look at them.
( don't do that to any store for that matter) The stores on the st.Hubert plaza are crazy on weekends, with serious people who are ready to purchase. You will get help, you just have to be willing to be patient. Make an appointment if you can only go on a saturday afternoon (and bridal party can't show up), someone will usually be ready to help you, even if you're just looking. Chances are you will return and purchase. This goes for any store... the ones on the plaza in particular!

So girls, good luck to you all, and don't believe what you hear. Try not to be a bridezilla either, it won't help any sticky situation you are confronted with. I think Ami-Fer is an amazing messy store with great customer satisfaction, honest sales people and is now being ranked one of the top stores in the industry!

• By:

  ONECHICK

  You're right, but to be fair...
  

  I'm actually a very easy shopper and don't complain about much, but Ami-Fer was one of the worst shopping experiences of my life! I don't think it's fair that you think all these bad reviews are written by bridezillas or people who don't know what they want. I went into Ami-Fer with an open mind and I found all of their dresses to be exquisite and lovely. But the customer service was awful! There may have been one kind salesperson there that day, but they were overshadowed by the rudeness of the store owners/managers.

This was my worst shopping experience ever!! The fact that we were buying 8 dresses might have encouraged some shops to provide good service but definitely not in this case. This shop is a zoo, it's disorganized and extremely chaotic. But even worse than that it's a complete SCAM. None of the dresses were properly fitted. One of my bridesmaids was charged an extra $80 to buy a larger dress and then charged an additional $150 to down size it (the dress itself was only $250). They have different seamstresses on staff that charge different prices and do vastly different calibers of work. There were mistakes made in the ordering of the dress sizes, which they took no responsibility for, and the girls were often left ignored and frustrated when they went for fittings even though they had made appointments. Honestly, don't shop here but if you do definitely get your alterations done elsewhere if you value your sanity and your wallet.

The place is a mess, and the service was despicable.
Manager started arguing with saleslady in front of me telling her she shouldn't be helping me as I only have 3 girls in my bridal party and they are not with me.

The staff is great, the service is great. They are honest, helpful, there is a great selection, in all styles, colors and sizes!

I had a wonderful experisnce at Ami-Fer.Many people have referred me to this store. And it's true what they say...people always end up at Ami-Fer. You can visit all the stpores you want... but in the end they have all the styles at the best price.

• By:

  SOONTOBE

  There is nothing honest about this place!!! They do have a great selection but that's about it

The salespersons will tell you certain things are included, but later on, they say it is not. So whatever she says to you, get it down on paper.