We bought 3 BMWs at Budds Oakville.
I went in to order a 2012 model in September 2011 before the new cars came out...or prices were established. Manager said there would be no discounts on a 2012 and that he would only take $1500 off on a 2011 since it was the end of the year. He said the 2012 model would also be $2500 more.
Went to another dealer. They said they would take a percentage off whatever the new 2012 listed for. The list price actually went down because certain options were now made standard, and so I saved over $5000 buying from another dealer.