I bought my wedding dress here in Dec 08 for my April2009 wedding. I walked in after a bad experience at a fitting down the street and asked gingerly whether they had any dresses under 1000$. Danah said with a big smile, "all of our dresses are under 1000$." She gallantly led me to a fitting room, made suggestions, let me walk around the store and try on as many as I liked with shoes and accessories. Didn't pressure me or my friends to buy my mother of the bride dress or bridesmaids dresses, was sympathetic to family stress, offered me and my friends refreshments, made me feel comfortable in my own body and treated me like a princess. And I got my dress for 650$ with taxes! That's a mermaid dress with hand-sewn beads and satin and taffeta and ruching for 650$. Delivered on TIME, no hassles. Also, their seamstress who altered my final dress for me did a fantastic job for only 100$. In an industry where you are constantly told what you have to do and have to have and pay a lot for it all, dealing with these ladies was a breath of fresh air.