It was my first day out wedding dress shopping and we went to West Edmonton Mall with no appointment. We were rushed out of a lot of stores for not having an appointment. (This was midweek and not a weekend). We went into Ethos expecting the same service and were blown away. With no appointment, and for how many other brides and women were in the store a sales consultant offered help right away picking and pulling dresses. I told her I was interested in a certain style and she advised that since it was my first time to try on every type of style. She was right! The first dress I tried on I loved and after 6 dresses and an 1 1/2 of her time I still love the dress. The dress was nothing like I expected but it "was me". She even suggested to take pictures and think about the dress before purchasing it today. There was never any pressure and I never felt rushed. Still after trying on dresses I love the first dress she put me in and I intend to go back and purchase it. Go see Mariana at Ethos she'll make your day.