Lifestyle Family Fitness first opened its doors in Lakeland, FL in 1982. By 1999, the company had grown to seven facilities throughout west Central Florida. Increasing demand meant growth was on the horizon. In 2001, Lifestyle Family Fitness founder, Australian-born Geoffrey Dyer, accelerated the company’s expansion through an alliance with Quantum Capital Partners Inc, Ballast Point Ventures - an affiliate of Raymond James Financial and The Burton Partnership. And, in a move to better service the fitness club customer, the company pioneered the “No Long-Term Contract” policy. This means members enroll on a month-by-month basis only – with no long-term contract. In addition, new members receive three free introductory personal training sessions.