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Promises & Lace


390 Brant St
BurlingtonON
L7R 4J4
LISTED IN: Bridal Shops








A CUT ABOVE April 15, 2013

Stunning gowns, beautiful boutique, expert sales staff. Promises and Lace has been the best experience I have had while searching for my dream wedding gown.

A Satisfied Bride To Be


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My daughter recently got married and we purchased her dress as well as the bridesmaids dresses at Promises and Lace. We truly had a wonderful experience. We made an appointment and the first time my husband, daughter and I went in. They were ready for us and once my daughter told the sales person what she was looking for, the sales person brought out a few dresses for her to try on. My daughter wasn't really sure what she wanted so the sales person brought a variety of gowns for her to try on. My husband and I just sat and watched. The sales person was very professional and made us all feel very comfortable. We especially liked the intimacy of a small store. Our daughter tried on many gowns but she still didn't feel like she had found the perfect one. The sales person suggested our daughter keep looking. She was not presuring us into buying a gown that day.
We did visit other stores but they were all so big and busy and not the experience we had hoped for. No one had any time to help us. We decided to return to Promises and Lace because we really appreciated the customer service we received. We contacted the sales lady there (the lady with the grey hair) as my daughter felt she now really knew what she was looking for. She shared her ideas with the sales lady and we made another appointment.
When we arrived this time(my other daughter came and we left my husband at home) she had chosen some dresses for our daughter to try on. The third one she tried on was it. My other daughter and I were both in tears she looked so beautiful. Also at this time my other daughter tried on the bridesmaids dresses(she was the maid of honour) and she found the perfect one for the large wedding party(6 attendants including 2 pregnant). The bridal party lived in various parts of Ontario, one lived in the United States and one in England. That was not a problem. The sales woman told my daughter what to do and how to send the information in to the store.
When it came time for the fitting the seamstress was very particular. I appreciated this as she gave me confidence that the dress would be perfect and it was perfect. When we went to pick up the dresses the owner and all the other sales ladies wished us well.
I have sent 2 of my friends to the store and they also had a positive experience.


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I was hesitant to book an appointment at Promises and Lace. After peering in their windows I expected their wedding gowns to be very expensive. The bridal shop is simply lovely. Superior to any other bridal shop I had visited.

I understood why it was a good idea to book an appointment on the weekends. This is a busy bridal shop.

Much to my surprise their gowns ranged from about $1,200. and up. I had expected $2,000. $3,000. $4,000. and $5,000. to be the average. Not the case. Their gowns are current and stylish. They carry some of the most fashionable designers.

The consultant assigned to me made me feel at home. I was a bit nervous about trying on wedding gowns. It was very evident that she had worked in the bridal industry for some time. She knew the designers, fabric, and cuts. She made gown shopping fun and easy. With her expert help I found the most perfect gown for me.

Promises and Lace is simply the best. From the decor to the gowns to the staff, this is must visit for any bride to be.

An Extremely Happy Bride


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I had no expectations other than finding a beautiful wedding gown when I chose to shop at Promises and Lace in Burlington. What a wonderful surprise; a beautifully decorated bridal shoppe, stunning gowns, and a mature, knowledgeable, experienced staff.

I loved that the staff took their time to find out what my taste was in gowns, what I envisioned for my wedding, and that they took great care in selecting gowns for me. A very enjoyable experience. Promises and Lace staff were friendly, welcoming, and considerate.

They found my dream wedding gown. I loved the experience and I would highly recommend visiting Promises and Lace.


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VERY HELPFUL March 30, 2013

I was recommending this store to a friend of mine and came across the negative reviews. My experience was opposite. Yes, we made an appointment, but that was logical seeing as they're very busy. The sales staff were incredibly knowledgeable and very friendly. They asked if I had anything in mind, then came out with a few dresses for me to look at. One of the sales ladies also came out with a totally different style that she thought may suit me. It did and I found my perfect dress. I would recommend Promises and Lace to everyone.


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When walking down Brant Street I noticed this beautiful bridal gown boutique called Promises and Lace. I loved the name of the store, and the location seemed quaint. This was about two years ago, and I thought to myself how much I would love to buy my wedding dress here one day.

I got engaged this past December, and decided to visit the boutique for my dress. I was a bit nervous, excited and full of hope. This all faded immediately when I walked through the door, and was completely ignored. I was told that if we didn't have an appointment, we couldn't come in. Ohhhhh right, silly me. That's why they were stand-offish. With a smile I said I would gladly book an appointment, and left feeling as if the rude vibes were a little misunderstanding on my part.

I booked an appointment, convinced myself that my first impression of the store was incorrect, and awaited my appointment. When I arrived on the following Saturday for a 10:30 appointment, I stood my the entrance without being greeted for half an hour. I saw that the store was full with two other wedding parties, so my mother and I patiently waited. Finally we were spoken to.

Our sales representative asked what styles of dresses I liked, and proceeded to select the dresses she thought I would like. I would have preferred to simply look at the dresses myself, and point out which ones I would like to try on. I felt that by her selecting all of them for me, I was wasting her time, and my time. But, with an open mind I tried everything on, liking one dress only.

To make matters a little more uncomfortable, while I tried on each dress, and came out for my mom to see, all other customers where staring. Another sales representative even barked at me to turn around so the bride she was helping could see. While a group of women gawked at me, I stood there, embarrassed. In addition to that, when I wanted to try on the one dress I did like again, it had been passed off for someone else to try.

In the meantime, I asked if I could use a three-way mirror to see the dress I liked when I got the chance to try it on again (I was at the middle station with a small mirror and no riser to stand on). The older sales rep with short grey hair said we were not allowed to use that big mirror because they were waiting for an appointment. It was at this point that I felt unhappy, and disheartened. I thanked them (for what I don't know), and left.

After reflecting on how I always dreamed it would be to find my wedding dress I came to the conclusion that the Cinderella and Fairy Godmother good feeling is what I wanted the experience to be like. At Promises and Lace, I felt like the evil stepmothers and frumpy stepsisters were surrounding me. But alas, I found the Cinderella experience at a perfect bridal boutique in Dundas called Heirlooms. I purchased the second dress I tried on, and they even have a private room with big three-way mirrors for brides who are shy and prefer a little privacy.


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While they have a lovely selection of dreses, I have found the customer service to be terrible.

I purchased my dress, in full, which was approx. $3,000 a year and 2 months in advance of my wedding and while my initial 'appointment' was wonderful, my dress first fitting and lack of communication since then has been awful.

I found my dream dress, but it lacked straps and had a large bow and train attached at the back, which I did not care for. The woman during my appointment was very helpful and indicated that lace straps can be added and the train could be made into my veil. Perfect! Or so I thought.

When my dress arrived April 2012 and i went to see it to "try on" (not a fitting). When I tried it on and asked about teh straps they had no idea, about the lace straps that were going to added or that I wanted the train to be my veil. I also noticed that the train's edging was not finsihed so I asked if piping could be added or it could be finished in some way. The salesperson indicated that it could be. They promised me that that would be cleared up and so when I went to my fitting about 4 weeks later, I thought it had been. It wasnt.

When I tried my dress on, the straps were spagetti straps, not lace like I had indicated on two different occaisions and while the train was removed from the dress, they asked me, why that was and what was I going to do with a removed train? Additionally they were unaware that one of their own sales people had told me piping could be added and laughed at me when I even suggested it. However, they suggested that instead they would send the veil back to the manufacturer and get them to 'finish' the edging. They showed me a sample, which I liked and told me it would cost extra, which I understood and agreed to, however I was promised a call the next buesniess day to confirm that it could be done and how much it would cost. Its been two weeks and several phone calls later, I am still waiitng for the call.

There was also a situation with my bridesmaid dresses, when one of my bridesmaids tried calling in on several occaisons to provide her measurements and make the deposit. She would leave messages and never receive phone calls back, or told to call back as they were 'busy'. So when one of the staff at Promises and Lace called my to say that that bridesmaid had not called in to provide her measurements and deposit, you can imagine how angry I was especially when they scared me and said time was really running out.

To summarize, they had a great selection and staff has been friendly, just not helpful in anyway, especially when I call. There is a serious of lack of communication as no one seems to know what is going on, and sales people are making promises that apparenly the store can't keep. Unfortunately, my bridal gown purchase and fitting has been the most stressful part about all my planning and it shouldn't be.

I am going back for my second fitting in a week and I serious hope that everything hs been sorted out, as enough is enough. At this time I wouldn't recommend this place to anyone. Hopefull they can redeem themselves.


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In early March, my future daughter-in-law and I went to find a gown for her big day. There was nothing under $1,000. We felt pressured into buying a dress. I put down a $500 deposit. We were not told of any refund policy or cancellations at the time of sale. A couple weeks later my future daughter-in-law found a much nicer, better fitting, less expensive dress at another smaller boutique. We returned to Promises & Lace hoping for a refund, since the gown would not even be in the store until at least the end of June. We were told by the consultants working there, that they would not give refund and that we should 'live with it and get over it, pay for the gown and then sell it on Ebay'! How rude! The owner called me the next day to discuss the issue. She said she would not/could not refund my deposit. That's $500 of hard earned money! Beware of purchasing from this store.


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I drove almost two hours to get there, and once my Mom and I arrived, we were not even acknowledged. I ended up having to start looking around myself. The older woman that eventually came to help did not introduce herself, and lost interest once I told her what my budget was. She pulled one dress, that looked ridiculously cheap, and when I said I did not like it, she told me that she wanted to show me other dresses but my budget was too low. In total I tried on 3 dresses, two of which were completely outside of my budget, she basically told me that I would have to shop somewhere else because there is nothing she could offer me. As I was putting on my coat to leave the consultant walked away from me, she was not even going to attempt to properly end the appointment because she had lost interest in me. I left feeling like a piece of garbage because I had a budget. I have never been made to feel like trash before, but I will never step foot in there again, and I advise every bride to stay clear.


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I went in to look for my wedding dress. When the lady who served me asked what I was looking for I told her and she made a snarky remark that there was nothting I would find there at the store. The lady who served me told me I could not look around and could not touch the dresses. I was very upset about this as I needed to look at what I thought I would like but she would not let me! I thought this was the worst customer service ever. She proceeded to pull out dresses she thought I would like and I did not like any of them. Everytime I did not like a dress she would roll her eyes at me and make snarky remarks. All this lady did was make snarky remarks. I left there likeing a dress but would not purchase it from there from that lady. It is too bad she continues to work there and give such a pretty boutique a bad reputation.




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  • By: REVIEWERGUY
    That's the way it is.

    I am very sorry for you. You had a terrible and humiliating experience. You are a human being and you deserve to be treated better than that.

    Unfortunately, that's the way it is in Toronto. Most big cities in the world are full of nasty, snobbish, self-righteous, selfish, narcissistic 'people'.

    I use the term ‘people’ loosely, when referring to these creatures. I call them, the “urban intelligentsia”. They think they are hip and trendy and part of some upper class, that you are not part of.

    Every country’s biggest city is full of these animals. Toronto is no exception.

    I invite you to come up Irma’s Bridal Boutique in Thunder Bay. People in Northern Ontario are very gracious and appreciative to have new customers. I don’t live in Thunder Bay, but I visit there, and I know they will treat you right. They will treat you with respect and dignity because there are not millions and millions of ‘ants’ crowded in to their city -- so every individual person is special.


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Spoiled what was to be a special day with my daughter!!!!!!!!
Very matter of fact, rude and uncaring people working there. Wonder why they are working in the business?????? Certainly will not advise anyone to go there when they offer such terrible service.
We had a prearranged appt to try on a gown that we were told they had only to get there and find out that they had sold it and didn't even bother to let us know. We drove an hour and a half, one of the bridesmaids drove from buffalo and we had to then turn around and drive to a store in Kitchner were they were more than accommodating and saved the day for my daughter who was very upset by the treatment in Burlington.
Wonder if they treat every potential customer this way?




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  • By: MIMIBELLA
    Spoiled my day too

    They spoiled my day there too. The store is very pretty and there were lots of beautiful dresses there I was very excited to go in. When i got there the lady that was helping me was soo rude to me right from the start. She asked what I was looking for so I told her what i was interested in but also that I am open to other things. I asked if I could look around and she said "No you can not touch the dresses" and that only she can touch the dresses and pull out what she thinks is best. I was very upset how could i see what I was looking for if I could not touch the dresses and not look around!! What store does not let customers look around!!!
    Then she proceeded to pick out dresses she thought I wanted and I would try them on. Whenever I didnt like a dress she would roll her eyes at me and make rude comments to me. She would even through things back at me that I said I was looking for and get angry with me and give me attitude whenever I liked something different and would not let me try on or touch anything different from what I had said I liked. I left there pissed. I really wanted to get a dress there but would not because of that sales lady. The other sales lady there was alot nicer and I am sure she would of let me look around. Had I been able to look around I am sure I would of found my dress there but i had to go else where. Very bad experience I can not believe how mean that lady was to me and even to my bridesmaids.


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My wedding date was April 9, 2011 so it was just recent. I searched for months looking for a dress. I was looking for something high fashion-looking. I went to Toronto, Woodbridge, Mississauga, Hamilton, all with no luck. I was frustrated with the same typical bridal dresses these consultants were giving me. I did some research and went to Promises and Lace because they have a great selection of Pronovias dresses which I liked. The service was excellent and they were very accommodating. I bought the pronovias fantastica because my family loved it. When the dress came in, I wasnt convinced this was the dress for me, however my family still loved it. I waited to get alterations two weeks before my wedding. I was in tears that day because i didnt feel this dress was 'the one'. The owner, Lyn, who is amazing by the way, put her arm around me and told me not to get upset and that she would help me find my dream dress. Lyn knew I wanted a high fashion look and brought me out a gorgeous dress and i feel in love right away. Two weeks before the wedding i picked out my dress, and 1 week before i had it altered. Lyn credited the old dress towards my new one. What other bridal salon would do that?!?!?!? They care about making the brides happy. Crazy time, but the staff at Promises made my dream a reality. This dress is stunning. Very high fashion. Im also not a fan of bridal jewellery and was going to buy mine separately, but i found everything at Promises. Amazing selection and service. give them a try, you wont be disappointed!


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Absolutely AWFUL customer service. If I could give 0 stars I would. I went in with my mother to look for a mother of the groom dress because we saw this absolutely gorgeous one in the window. They did have a great selection which was useful in taking our business elsewhere. We'd been in the shop for about half an hour when a saleswoman finally came to check on us/greet us. I asked if the dress in the window was hanging in the store somewhere and the saleswoman said "no". I asked if we could then please have the one in the window and she said "no". Confused I said "I'm sorry??". The saleswoman told me that the dress couldn't be removed from the window while it's on display but if we come back in a week or so it might be out by then. I asked her how someone was supposed to purchase this dress. She said “oh you can purchase it”. I said “without trying it on?! That’s completely ridiculous. That dress is the whole reason we came in this store.” Her snarky response was “we pay a girl a lot of money to design our windows. “ I said, “to advertise something you’re not selling!! What kind of business practice is that?!” She said, “we are selling it!”. I said, “not without someone being able to try it on!”. She, again snarkily, said “well I’m sorry, you’ll just have to check back in a week.” I rolled my eyes and said “ya, right” and walked away. My mother continued to try on the many dresses they had available, we wrote down the designer and item # of her favourites and she will now be purchasing one of those dresses elsewhere. It was completely unbelievable. It's not even as if the window was done up so elaborately that it would require any deconstruction - it was simply two mannequins with dresses on them and some rose petals on the floor. If you're going to advertise something it needs to be available. They could've had a second dress in store. Even if the woman had been apologetic and suggested some similar styles or booked us an appointment during which we could return to try the dress on in a week I would've been much more understanding. Instead she got snippy and rude and acted like my request was completely unreasonable.




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  • By: MIMIBELLA

    I believe I dealt with the same lady. when I went there to look for my wedding dress she told me I was not allowed to touch the dresses or even look around that only she could touch the dresses and pull them out. She gave me snarky comments the whole time I was there. It's too bad she is working there and ruining the stores reputation as it is a nice store and the other sales lady there was very nice to her customers.


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When I first enetered the Promises and Lace boutique last week, I was not sure what to expect. Many of my friends keep advising me to go there but I did not expect it to be the total package. The shop was gorgeous, what I always expected a bridal salon to look like. I started smiling and from that point on the rest is history. The ladies in this shop know their inventory and were helpful in dertermining the style that suited me. Within a short period of time, I found my perfect gown, veil and accessories and under budget. I looked for my bridesmaids and found three great choices, My mom was also excited to find beautiful dresses with style and flair for her. I left feeling ready and excited for my big day.


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I went here with my maid of honour to shop for my wedding dress. We didn't have an appointment and just took a chance that they would have some free time. They did have a couple of girls in the store already but were happy to have me look around. I was introduced to my consultant "Jennie" who was AMAZING! I didn't really have a clear vision on what I wanted and she didn't make me feel uncomfortable at all when we pulled ALOT of dresses. She let me try them all on to see how I felt and any ones I liked she did up for me and "fluffed" the dress up beautifully! The negative reviews on here really shocked me but they do seem to be old because I truly don't have anything bad to say the owner was extremely nice as well. They have an EXCELLENT selection of dresses too..All different styles and price points.. where I truly didn't find this anywhere else...there were dresses for $1000 and dresses for $3000+ but the quality was great..I found my dress and just wanted to give my consultant Jennie a big hug when I left


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I was so excited to go wedding dress shopping for the first time. Then I went to Promises and Lace and nearly ended up in tears.
I had an appointment to try on dresses. My 2 bridesmaids came with me. We were assigned Fiona from the store who was HORRIBLE.
She at first seemed nice, told me to pick out what I liked. But after she showed me to my fitting room she brought back NONE of the dresses I asked to see.
I'm not small, 10 or 12 in stores at the mall. But I'm athletic and fit.
The woman told me that I would never fit in the dresses I picked out. She picked out dresses that were not even close to what I wanted and if they didn't fit properly, she didn't even bother to help me do them up. I had to stand in the store holding up the dress myself. She didn't even try to pin in a piece of fabric.
One dress she gave me, she said: you'll never fit in it, but give it a try. Then when I came out, she refused to try to do it up. My bridesmaid was able to get the zipper up no problem. The dress was a size 12.
The worst insult: when we were leaving, very disappointed, she told me to look in the mother of the bride's section, the sample sizes are larger and maybe they can order those dresses for me in ivory. I was so disgusted. They will never get my business.


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Ok .. I went here with my sister to get her wedding dress. We made an appointment and went in. Took us an hour and a half to get there and when we arrived a woman was sent to work with us. She was a vile older woman who told my sister the dress she wanted wouldnt look good on her but would look good on me, her sister. Which is disgusting to start with. Then she proceeded to tell my sister who is already fighting back tears that they didnt sell dresses in her size. Like she was the size of a house or something. all she needed was a 12 or 14. So she said my sister might as well go home b.c they couldnt help her! I lost it then and went to speak to the owner. Once I did everything was ok. But seriously who the hell is this woman setting the woman's movement back 400 years! You wonder why women feel badly about themselves! This woman was older too like 55 or 60! How dare she tell my sister who is beautiful and healthy that she needs to be skinnier. thankfully the next lady they sent to help us was a total star! after that we found the dress and my sister was beautiful and happy! I am still kind of upset about the way we were treated at first.. IT makes me so sad to think that lady is still working there and what is she saying to other girls??


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DO NOT SHOP HERE! October 27, 2008

I am just writing a review to warn brides & bridesmaids not to purchase dresses here...I was recently in a wedding and purchased our bridesmaids dresses from Promises & Lace and it was not good. They ordered my wrong size. It was 2 dress sizes to big and wanted to charge an outrageous price for alterations way over $100. I was not impressed at all. I ended up going to Jeffery's Bridal in Hamilton who were amazing!!! They could not believe the poor service I received and laughed when they seen how big my dress was....
So like I said DO NOT BUY FROM PROMISES & LACE!!!!!


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BUYER BEWARE October 24, 2008

Okay...I bought my wedding dress here and had no problems...maybe they treat brides better than Bridesmaides...because let me tell you....the customer service was poor (to be nice) and the alterations is a RIP OFF! My SIL's dress came in 3 sizes WAY TOO BIG and they wanted to profit another $130 off the alterations!! Go to Jeffery's Bridal in Hamilton!!! They will get you what you want...BUYER BEWARE!!!!


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Wonderful service, beautiful dresses and no problems with the alterations:)
Would definetely recommend to others.


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PROMISES AND LACE September 25, 2008

they had really nice wedding dresses but DO NOT GET ALTERATIONS HERE. i payed 150.00 for alterations on my M.O.H dress and the threads were coming out within the first hour. to bad i did not remember to take it back sooner, i would have asked for my money back.


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